In 2007, Grupo Fidelidade’s insurance companies began to structure their commitment to sustainability
and to reflect on their role in creating value for their stakeholders.
The Fidelidade Community Social Responsibility Programme was set up, a platform for addressing sustainable development
issues, which interacts with stakeholders in these companies – employees, suppliers, business partners and society in general.
A different format was employed, in which employees were incentivised to present proposals to senior management in this
area, which constitutes a clear investment by these firms in their commitment to sustainable development – contributing
to a more sustainable planet, greater social equity, respect for the environment and a focus on innovation.
For more details, visit www.fidelidade.pt